FIVE (5) CRUCIAL TAKEAWAYS ABOUT THE VALUE OF DIGITAL MARKETING AVATARS (CUSTOMER PERSONAS)

E2E AVATARS PROVIDE TREMENDOUS VALUE AND INSIGHT INTO YOUR BUSINESS.

  • Develop a deeper understanding of customer needs and how to solve for them.
  • Create highly actionable insights into what your prospective customers are thinking, feeling, and doing at the time they are deciding to use your service or your competitors.
  • Direct service and product development by creating features that help them achieve their desired outcomes.
  • Prioritize which projects, campaigns, and initiatives in which to invest time and resources.
  • Create alignment across your organization and rally other teams around a customer-centric vision.
  • Explore a new marketing idea with exceptional depth in order to determine the optimal direction in which to grow your business.

What Is An E2E Digital Marketing Avatar?
(AKA Customer Persona)?

A digital marketing avatar is a detailed profile of your target client or customer. It is often referred to as a customer persona. Each avatar is a semi-fictional archetype that represents specific key traits of your perfect client. Avatars are based on the data collected from client research and web analytics. We study five to ten of your perfect clients. Each avatar gives you highly actionable insights into what your prospective customers are thinking, feeling, and doing at the time they are deciding to use your company services/products or your competitors to solve their problem. An avatar is part storytelling and part detailed research. E2E avatars are built in two highly detailed sections.

SECTION ONE: THE PROSPECT BACKGROUND SECTION

  • Demographic -- Who are they? There are around 71 socio-economic tiers. Your clients might fit into several.
  • Psychological -- What are their goals, values and pain points? Are they looking for you already and why? What if they aren’t looking?
  • Personality – Recognize their personality quickly in order to relate to it and build deeper relationships?
  • Neurological (NLP) – There are nine specific engagement tendencies and we determine which ones your best clients share. This allows you to understand how to engage them, lead them and create an experience for them that feels custom made.

Connect with us today for up to 45 minutes.

Get your avatar demo (NDA required) and find out if avatar marketing is right for your growth plan.

SECTION TWO: TRAFFIC AND CONVERSION

  • Traffic - Where do they hang out online?
  • Traffic- What do they type into the search bar and how to drive organic traffic?
  • Traffic - At what location(s) will they enter your Funnel Halo?
  • Conversion –What should you say to get them to engage with you?
  • Conversion –What is your compelling offer? Is it truly compelling?
  • Conversion – What are the objections in their mind before and during initial engagement?
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