A digital marketing avatar is a detailed profile of your target client or customer. It is often referred to as a customer persona. Each avatar is a semi-fictional archetype that represents specific key traits of your perfect client. Avatars are based on the data collected from client research and web analytics. We study five to ten of your perfect clients. Each avatar gives you highly actionable insights into what your prospective customers are thinking, feeling, and doing at the time they are deciding to use your company services/products or your competitors to solve their problem. An avatar is part storytelling and part detailed research. E2E avatars are built in two highly detailed sections.